Als je nu toch iets wil weten hoe de psychologie van invloed werkt, lees dan dit boek en sla de rest over. Prettig geschreven, gelardeerd met voorbeelden, wetenschappelijk onderzoek en scherp. Ik was onder de indruk.
Invloed. De zes geheimen van overtuigen (2008) Robert B. Cialdini
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